Are you trying to write a good website title optimized for SEO and want to come up with a solution? If so, this guide is meant for you. After creating a website, most people wonder why they do not come to the top.
Although many reasons can affect your ranking and title tags are one of them. An attractive and eye-catching title tag can pave the way for your top ranking.
Therefore, if you pay attention to your title tag and all other SEO rules, your website can rank higher. In addition, a good title can increase your click-through rates as well.
Website Title in Detail
So, without any further delay, let’s jump into the article to learn more about the title tags and their importance in optimizing your website.
What is a Title Tag?
The title tag is the element that is prominent in the web page’s title. It is the clickable statement that comes when someone searches for you on google.
They are inevitable for Search engine optimization. In addition, they can use them to share on various social networking platforms.
A title tag should be precise, not go for a lengthy title. It is the extract of your exclusive content. Keywords acquisition is another important task that needs to be done carefully.
The code sample of the title tag is “<head>title>Example Title</title></head>.” Before writing a title tag, you need to know the format of the title tag.
The format is primary keyword-secondary keyword| brand name. Let me illustrate it further with the assistant of an example. “12 Tips for SEO Optimization- SEO and Optimization| SEO Guru”. Read our guide on URL anchor to understand effect of dofollow backlink.
Why are Title Tags Important?
Title tags can prove beneficial in various ways. They allow search engines to figure out the genre of your web page. When someone searches for your web page, then title tags are the first thing they will see. So, we will discuss some usages of the title tag.
Search Engine Result Pages
Your tag title will evaluate the display title in Search Engine Result Pages. However, in some cases, the case is different, but in most cases, it happens. By reading your title tag, the visitors will evaluate whether your website is worth reading or not.
If your website has ranked on google still, the importance of a good tag title is undeniable. They decide whether someone will click on the link of your website or ignore it.
Title tags are also shown at the top of the web browser. If a person has opened more than one tab, then there is a strong possibility that he might go to the other tab, and your website will get ignored.
Hence, if your title is unique and has keywords initially, the person will easily recognize your website.
How Do I Write a Good Title Tag?
Title tags are the first interaction between you and your audience. Therefore, it is of paramount significance to write a reasonable title tag. They can play a vital role in search engine optimization. Hence, do not ignore this trivial yet crucial task.
By investing a little time, you can get the maximum benefits. Here are some suggestions that can aid you in writing better title tags.
Watch Your Title Length
If you want to write an impeccable SEO title, it is vital to be watchful about the length of the Title. If you write a too-long title, then google cut it off and display it short. When you search on google, sometimes the title comes like this. “10 SEO Rules That Help You Rank Top: SEO Guide.”
You must have noticed that Google hides some words in the middle. If one writes such titles, then there are chances that people will find it unattractive, and your CTR will be affected. Therefore we will suggest you write a title between 50-60 words.
Some letters are bigger than others, and they will take more space than the others. Let’s suppose you have used capital ‘W’ in your content. Then, it will take more place as compared to the lowercase I or t.
Moreover, do not capitalize all the letters as it will take more space. It is better to write the first letter of each word in upper case. In this way, your website title will look more presentable and eye-catching.
Don’t Overdo SEO Keywords
A title loaded with keywords can never be attractive. We all know that keywords play a significant role in your ranking and optimization. But overuse can never be a wise choice.
Some people think that the article will rank higher if they write excessively than their article, but that’s not true. Your keywords should come naturally, whether in the title or content. Have a look at this title. “Buy Best Cars, Cars for Sale, Cheap Cars.”
Ask yourself a question: how many times do you click on such a title? I am sure that answer will be a big NO. Hence, it can be an excellent strategy to consider yourself a reader or a person searching on google for its specific keyword.
Giver Every Page a Unique Title
Uniqueness can grab the attention of readers. Furthermore, Google considers you legit otherwise, they will think that your content is duplicated and copied from other pages.
That’s why we highly recommend you give a unique name to each of your web pages. If you wonder how it can be possible to provide names to thousands of pages, you can take assistance from the CMS or code-based templates.
We will suggest you not use the Home or New Page title to make Google consider your site unauthentic or plagiarized. Additionally, it will reduce your click-through rates as well. So beware of using such default titles.
Put Important Keywords First
As we have mentioned earlier in the title, Google cut off the last words. Therefore we will suggest you add keywords at the start. Additionally, if your keyword is near the beginning, it can be more effective for your search engine ranking.
In this hectic life, nobody has time to read the long titles usually, people scan the title to make sure that the keyword should come in the beginning,
Take Advantage of Your Brand
If you have a well-reputed and famous brand, then adding its name can lend a helping hand in enhancing your click-through rates. But the brand name should never come at first; try to write it at the end.
Talk more about your brand on the homepage as it will help people know about your brand more. Sometimes google represents the brand names themselves, so bear in mind this aspect as well.
Write for Your Customers
Although all these factors are significant, never ignore your customers. Your content should reflect the requirements of your users. Write such a title and content that is capable of meeting the needs of your clients.
In this way, you will get plenty of regular visitors to your website. With the increase in click-through rates, your ranking will improve, and you can get more benefits.
The title is the first impression on your clients, making it obvious, attractive, and valuable. Thus never underestimate the power of clients in your website optimization and ranking.
Frequently Asked Questions (FAQs)
This section will give answers to some of the FAQs related to the title for SEO (search engine optimization).
What is the title of a Web page?
The title tag is also known as the page title. It is the short representation of your webpage, and it comes at the top, whether in SERPs or browser windows.
Title tags can prove crucial in the optimization of your website. The title of your page must contain the primary keyword followed by the secondary keyword.
What is a good website title?
A good website title has great significance in deciding the success of your website. Here is the checklist for an attractive title.
- Be mindful of the word count in the Title. It should be too long or too short.
- Your tag title should contain the primary keyword, but using keywords repetitively is terrible.
- Your tag title is the first impression. In other words, we can state that it is the trailer that you show to your audience, so it should be as catchy as it can be.
- Avoid using capitalization for all the letters.
By following these effortless tips, you can make your tag title more presentable. Moreover, you can search on google to find more website title ideas.
What is the difference between title and website title?
The page title is the short explanation of your webpage title. In contrast, the title is a collection of words to describe someone.
Without a reasonable title tag, your chances of ranking will alleviate. A good title will make people believe that your content has the solution to their problems. Website title tag optimization or SEO for the title should be your utmost priority while running a website.