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10 SEO KPI to measure your Digital Marketing Performance

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Do you have a website on google? Do you know how to check your website analytics daily and improve your website traffic? If your answer is no, let me tell you that it is SEO KPIs that matters. These are some indicators that guide you where the fault is in your SEO.

If you keep checking your SEO KPIs daily, you can plan a strategy to improve your website. But the question is, what is KPI, and how can we improve our website with its help? KPI stands for Key Performance Indicator, and it allows us to check our website analytics.

By website analytics, we mean the traffic on our website or daily clicks on our website link. Here we will tell you the 10 KPIs to measure your SEO performance. Once you measure KPI for SEO, you can easily find the mistake in your website due to which it’s not ranking. 

List of 10 Best SEO KPIs

Organic Sessions

The first KPI for SEO that we are going to discuss is organic sessions. Are you aware of the importance and meaning of this KPI? Whenever you search for something on google, you always get multiple results for it.

The organic sessions mean the number of visitors to your website that reach there through the google search results. So, organic sessions show whether your website’s SEO is strong enough to bring it on the top in Google results or not.

Proper use of keywords and related keywords can help you rank your website on the first page of Google search. Therefore, you need to keep an eye on this factor because it can help you improve your website’s visitors.

10-2- 10 SEO KPI to measure your Digital Marketing Performance

Keyword Ranking Increases

Proper use of the primary keyword and the related keywords play a vital role in ranking a website. Keywords are directly related to the success of your website’s SEO. The keywords will help you get a higher position on the Google search engine.

Let suppose you have an electronics website where you sell different electronic items. If you use the keyword like heavy-duty electronics and rank on it, you are less likely to get visitors. Your website may be ranking on the search engine, but that may not be your success.

Most people search for the word electronics or a specified electronic item like a refrigerator or anything. So, try to use the best keywords and check the eligibility of a keyword with different apps and websites.


First, we should know what conversions are and how they affect the ranking of our website. Also, we can improve our website by checking the daily or weekly conversion rate. In simple words, the Conversion rate is the reaction of the user to your website’s ad.

If you have a higher conversion rate, the algorithm of Google will detect it, and your website would start ranking. On the other hand, if you are getting very few or zero leads, your website may face a de-ranking situation.

By observing your conversion rate, you can improve the quality of your website and get more leads. Leads are a very important KPI that you shouldn’t ignore at any cost. Check your conversions daily and take action accordingly.

Bounce Rate

Bounce rate allows you to know the exact number of users who left your website without taking any action. Increased bounce rate means your website is not so engaging and persuasive to convince the people.

For example, you have an electronic appliances website where you sell electronic items. If you are getting clicks on your website, but no one is placing the order, your bounce rate might increase. Google detects websites with high bounce rates and de-ranks them.


A session is another important metric that tells you how much time a visitor spends on your website. Your website should have enough content to hold the visitors for more time, or it may affect your website’s ranking.

If your website has more pages, it may take the user more time to explore all of them. More pages can lead to an increase in your session time. Besides having more content, your content should also be helpful to the user, or you may lose your visitors.

Average Session Duration

Is your website engaging enough to attract the visitor to read all content on your website? If not, then it is bad news for you. Thus, you should update or change the content on your website as soon as possible to make it more convincing.

For example, you have a Blog. If the average session rate is reasonable, your website content is engaging and can hold the visitors. On the other hand, a low session rate may result in the de-ranking of your website.

BY checking the average session duration daily or weekly, you can assess the quality of content on your website. An engaging website will hold the visitors for more time and also bring new visitors. Higher content increases average session duration. Read our article on ideal word count per page for detailed information and relation to ranking factors.

Page Load Time

If you provide some customer service like an online shop or any other thing, you should have less page load time. Page load time is the amount of time your website requires to open after the visitor clicks on the link.

An average page load time for an e-commerce website is about two seconds. But you don’t have to stick to this page load time. Websites with better service provide a page load time of less than half a second.

Top Exit Pages

The exit page is where your customer or visitor leaves your website. You can check the top exit pages of your website through Google Analytics. In addition, you can check the number of views for a specific page and the exit percentage for that page.

If, unfortunately, the visitors are leaving your website on early pages, you need to make changes to your website. For example, you can improve graphics quality or services to keep the visitors engaged for more time. Besides, if you are maintaining a 40 to 60 % drop rate, your website is fine.

Crawl Errors

The elimination of crawl error is crucial, and we can also call it a technical SEO KPI. Crawl error is when a search engine bot tries to reach any page of your website, and it fails. The bot also checks all the links given on your website if they are reachable or not.

Always try to check your website’s crawl errors at least weekly. Make a schedule and always perform a proper maintenance check of your website. More crawl errors will make you lose your visitors. It can also de-rank your website as the visitors will be leaving the website quickly.


Are you using links on your website? Links are spot on, where when the user clicks, he reaches another webpage. Always use a working link on your website to make sure that your visitor is not misguided.

Through links, you can check the traffic generated to your website by the links. You can also use the links to increase the traffic on your website.

Frequently Asked Questions (FAQs)

How do you measure SEO performance?

SEO KPIs are the best to measure the SEO performance of your website. The KPIs will show you different analytics of your website from where you can measure the SEO performance and take actions accordingly.

There are a lot of KPIs you can use to check the SEO performance of your website. These include Links, bounce rate, page load time, and several others.

Can you measure SEO?

Of course, different technical KPIs may help you measure the SEO of your website. KPIs are the indicators that indicate the analytics of your website. Examples of KPIs include Organic sessions, conversions, bounce rate, keyword ranking, and many more.

What is the SEO result?

SEO is an acronym for Search Engine Optimization. SEO results mean that whether your website is strong enough to rank on the first page of Google search or not. Therefore, SEO results are an essential factor for ranking your website.

How do I know if SEO is working?

Several KPIs can help you know if your website SEO is working or not. We can take the example of keyword ranking KPI. It allows you to check if your keywords are strong enough to rank your website or not. If not, it means your SEO is not good and needs improvement.

Final Words

At last, what we can conclude is that all these SEO KPIs are essential. These let us know about the SEO of our website and make improvements to it. Also, you can check the analytics of your website through several KPIs.

We would recommend you select a goal for yourself. Once you have chosen a plan, then choose several KPIs that best suit your plans. Using all the KPIs one after the other is nothing but a waste of time.

Many successful website users strongly recommend the above KPIs. Use these KPIs and track the performance of your website. Also, let us know about the results you got after using these KPIs.