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5 SEO Reporting Tools For Your Digital Marketing Agency

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In 2021 everyone wants to grow their digital marketing agency and try to apply different SEO techniques. But the main question is, how do you know if the SEO of your website is good or not?

For this, you must use the best SEO reporting tools for the digital marketing agency. With the help of these tools, you can quickly check if all SEO techniques are working or not.

If you want to grow, you must check your website’s performance once in a while. For this, SEO tools will help you. With the help of these tools, you can quickly analyze different things like getting information related to the likes/dislikes of the customers.

You can also create different solutions to fulfill the requirements of the customers. Other than this, it is straightforward to create content according to the customer’s needs. The best part is that these tools will help you to get more traffic for more sales.

Review of 5 Best SEO Reporting Tools

Top-ranked SEO tools are essential to apply the different working SEO techniques. So, let’s take a look at the top 5 SEO reporting tools that will provide you the opportunity to use SEO techniques and grow your business.


According to the experts, SEMrush is one of the best keyword research tools. It is also known as the position tracking tool, considered a valuable tool related to competitor content research.

SEMrush comes with many unique features, including tracking competitors, location and device reports, providing the discovery report of competitors, and many others.

Because of all these features, the SEMrush keyword tool becomes the best option for those who want to compete with their competitors in campaigns of social media platforms, business, and other things. The following unique feature of this tool is creating the disavow files and quickly uniting the Google Search Console.

It is effortless to use, and it also informs you about the harmful likes and provides you the opportunity to click on the “disavow.” Some critical features of SEMrush include:

  • It always helps you improve SEO and create engaging content to increase traffic and sales.
  • With the help of this, you can manage Google My Business.
  • Performing the content audit is very easy with the service of SEMrush.


The next best SEO reporting tool is GrowthBar. This tool is specially made for the growth of the website and to track your strong competitors. With the help of this, you can get the millions of best keywords, their difficulty scores, and the related long-tail keywords are present.

The best part of this is that it allows you to analyze the ranking of your website keywords. Different tips are included that help you to improve your content.

It has a straightforward dashboard that offers you SEO insights. With this, users can quickly analyze the competitor’s websites’ organic keywords, backlinks details, information about the Google ads, and other types of ads.

The primary purpose of these features is to allow you to make strategies according to the details. If we talk about the content, then the GrowthBar tool will save the hours you spend on manual content planning. You can quickly transfer any data into the CSV.

Although creating titles including the main keyword is very easy with this tool. You don’t have to pay money to use the GrowthBar tool because it is free. The crucial features of GrowthBar include:

  • Very easy to use this tool.
  • It comes with an affordable plan.
  • With the help of this, you can get all the data you use in your SEO campaign.
  • The GrowthBar tool will offer you easy and fast methods to get the SEO data.
  • You can search unlimited keywords.


Earlier it was known as SEOmoz. If we talk about Moz, it is a SaaS company that helps people run successful SEO campaigns. Moz comes with more than a billion SEO reports and also digital marketing.

In this tool, the SEO tool is present that helps you to find the best keyword suggestions, the keyword difficulty, also the SEO competition.

Along with the keyword tool, Moz also contains various tools for SEO. With the help of this tool, you can see the on-page metrics, also see how to compare the campaign with your competitors.

Overall, the Moz comes with all the tools required for keyword research, crawling, and the full report. If you are running an agency, then Moz is the best option for you, and some essential features include:

  • Provides you the keyword explorer; it allows you to find the best keyword with high search volume.
  • Allows you to create a list of keywords that you can easily update when you need them.
  • With the help of Moz pro, it is possible to find national and local searches. This thing is very effective if you want to grow traffic.
  • Moz Pro can easily detect the errors and issues that can solve them.
  • It also provides page optimization.


Ahref is one of the best SEO tools for reporting; too many big companies use it because of its accurate results and unique features. It is the most recommended tool for SEO reporting and many other things. It comes with insights and also the different SEO attributes.

Include the keyword research tool, traffic, and backlink checker; you can also analyze the rank with the help of its tools.

In addition, Ahref offers you to explore the competitor backlinks, and this thing will help you to increase the traffic. The fantastic thing about the Ahref is that the Ahref crawler visits more than 5 billion websites within half an hour.

This is the reason that Ahref contains the most significant live link base. The most important feature is given below that you have to know:

  • With the help of an audit tool, you can quickly boost your rankings.
  • Every half an hour, the crawler of the site visits more than 5 billion websites.
  • With Ahref, it is straightforward to track the old and new types of backlinks.
  • This tool will also allow you to track the rankings of the desktop and mobile.

Google Webmaster Tools

It is the most famous analytical tool, and I think it doesn’t need any explanation. The main work of this tool is to notify the webmasters of how Google crawls the website. This tool will provide you with information on broken links, most searched keywords, and other information.

It is the best method for Google to tell the website owner about their information for success. Besides this, it also contains the statistics pane to show the process of Google to see the whole website.

Moreover, this tool also shows the other search engines’ processes. Finally, you will find the links area; here, the complete detail of external links is present. If you are into google ads, have a look into Google Ad Search extensions and why they are beneficial for your ROI.

  • Analyze websites for digital marketing agencies
  • You can easily set up and verify the webmaster account.
  • It comes with too many features
  • Refines the performance of the keywords.
12-2- 5 SEO Reporting Tools For Your Digital Marketing Agency

Frequently Asked Questions (FAQs)

What is SEO reporting?

The primary motive of SEO reporting is to provide you the complete detail about the performance of your website. There are three things mainly in SEO reporting: website ranking, domain metrics, and organic traffic. It also informs about the work that the freelancer or any agency performs.

What is an SEO tool?

All the SEO tools will analyze the possibility of the ranking of pages on the Google search engine. In addition, these tools provide complete information about the backlinks and information about the competitors.

What is an SEO KPI?

SEO KPI is the values; with the help of these values, the marketing teams will analyze the website performance. With this information, the marketing teams will decide which pages, keywords, and areas of the website need to optimize for better results and traffic.

What are the essential tools required for SEO?

  • Google Webmaster Tools.
  • Bing Webmaster Tools.
  • Google Analytics.
  • SEO by Yoast.
  • PageRank Status.
  • AdWords Keyword Tool.
  • Open Site Explorer.


Although this article contains the best SEO reporting tools, you have to know about your objectives before picking any. After that, you can select the tool that can fulfill your requirements.

In my opinion, SEMrush is one of the best SEO tools for reporting that you can use for you to grow business and increase the customers.